Sell Yourself First

In my almost six years as a writer, one of the most rewarding activities I've done is a book signing. Book signings are a fantastic way for an author to showcase his work and have the opportunity to meet with those who will be reading it. I have been honored and blessed to become acquainted with so many wonderful people who support my work and keep me knowing that what I am doing is worthwhile.

Something surprising I have found along the way, especially when participating in multi-author events, is that some writers don't share my views. They act as if the event is a chore, something they MUST do simply to get sales. Rather than interacting with patrons, they sit docile at their stations, stone-faced, delivering a greeting only if they feel it appropriate at the moment. When they do get a sale, they often give the feeling that they are doing the customer a favor by offering an autograph. There is very little, if any, appreciation involved in the transaction.

For the life of me, I don't understand why any author would convey that attitude toward the very people who are the lifeblood of his career. Why would people want to follow an author who treated them like just another dollar in his pocket? I know I wouldn't! While sales are important for any author, it is my opinion that readers are more important. Without them, what's the reason for our writing? I personally don't see a point in pouring myself into hours of work only to have the finished product collect dust in my garage. If an author hopes to get anywhere in his career, he needs to sell himself before he tries to sell his work--not the other way around. Readers who are made to feel special by an author are more likely to follow that author, purchase his books, and recommend them to others. If a reader likes you, he will be more enthusiastic about your work.

A few tips for your own events:

1) Greet all patrons who come within 2-3 feet of your signing table. Wear a smile, and invite them to browse your work.

2) Don't push for a sale, but rather tell them about the book and let them look through it. Simply let them know you will be happy to sign a copy for them if they are interested.

3) Give a sincere thank-you to everyone who takes the time to stop by, whether they purchase or not. It helps to have some type of printed information about your work for the patrons to take with them. (i.e. postcards, flyers, bookmarks)

I would love to hear what other tips you have, and why you feel you should sell yourself first.

Hey, Look At Me!

I had an epiphany this morning. Contrary to any prior beliefs I may have entertained, I'm NOT the only writer in the world. In fact, I determined that there are somewhere close to ten billion others who have made the leap into the literary realm in one way or another.

Okay--so maybe ten billion is stretching it a little. But, I do know there are quite a few.

Ever-changing trends in the publishing industry are making it easier for authors to get their works into print causing those numbers to grow daily. Given this knowledge, how does one stand out in the crowd? What can a new author do to get noticed? Here are just a few tips to help you answer those questions:

1) Produce a quality product. By "quality" I mean everything from polished, carefully edited text to a catchy title and exquisite cover. Don't rely on your own abilities to catch manuscript errors, and stay away from cover templates. If your publisher doesn't offer these services automatically and your budget will allow for it, consider hiring professionals to help you proofread and custom design your book's appearance. If money is a factor, network to find people with some expertise in these areas.

2) Talk it up. Don't be afraid to tell people what you do and what you have to offer. Opportunities for networking are everywhere. I have become very skilled in bringing the words, "I'm an author" into virtually every conversation and situation. You never know when you will make a helpful connection! Remember the "3-foot rule"--everyone within three feet of you at any time should know what you do.

3)Find your niche market. What is your book about? Is there a specific audience that would benefit from its message? I write moral and tasteful fictional romance, and while there are men who have enjoyed my work, my actual target audience is women aged 15 and up. I have found success in speaking to church women's groups, ladies organizations, book clubs, and Christian-based groups. Take your work straight to those who will appreciate it most.

4) Advertise yourself. It's easy to talk about your work, but who are YOU? Believe it or not, there are many times when people are more interested in the author's story than the story the author has written. I can stand all day and tell a prospective reader what my books are about, but I find that when I share HOW the books came about, i.e, my personal story, I sell more of them. If someone likes, trusts, and values you as a person, they will naturally be drawn to what you've written.

5) Don't let them forget you. Seize every opportunity to promote yourself and your work, whether it's a simple book signing event, an appearance with a local group, or being a keynote speaker at a writer's conference. Seek out interviews with local media, volunteer to do readings at schools or assisted living communities (depending on the genre and age group of your book). Host a "Meet the Author" event at your local library. Even if you are far from finishing the next manuscript, keep your name and face out there promoting what you currently have to offer. It will only build anticipation for your future works.

What other tips do you have to offer new authors? What has worked for you? Please share!