Monday, February 7, 2011

Social Networking--Help or Hinderance?

A few years ago, I heard about this new marketing concept called social networking. Being an independently-published author, I'm always looking for different ways to promote myself and my works, and thought, "Hey, this sounds like a winner. The perfect way to reach hundreds of people I wouldn't otherwise have the opportunity to connect with." Immediately I set out to establish myself on Facebook, LinkedIn, and Twitter. I even checked out MySpace and considered filming a book trailer to place on YouTube. "If you're gonna do it, do it right," I told myself. Several times a day I logged in to check status updates, send tweets, and accept friends and followers. It seemed not an hour would pass without my doing some sort of social networking activity. I found old friends from days gone by, made new friends, and became a social networking diva. I was sure to begin selling more books than I'd ever imagined. Everyone would want a copy, and I might even connect with a big publisher who would sign me to a million dollar contract. Yes, I would become a household name, all because of social media.

Then one day I woke up and realized one important element of the equation was missing. I was so caught up in trying to promote my books via these sites that I had neglected to keep writing! I was telling everyone to buy books one and two in the series, and that book three was "coming" when, in reality, I hadn't even begun the manuscript. What was to happen when everyone in my social media circle had read the first two books and there was no end in sight for the third? I also realized that much of my social networking had nothing at all to do with my books or the fact that I was an author. I was so caught up in Sally's new puppy or Joe's wedding photos that I was using up the valuable free time I once used to pursue my passion. Social networking for me had become more of a hinderance than a help.

The moral of the story? There is a time and place for everything. If you want to participate in social networking, then by all means, go for it. Have fun, talk to your friends, enjoy your time. However, don't forget to also set time aside for writing. It may mean limiting the number of minutes (or hours) you spend on Facebook or only 'tweeting' three times a day instead of ten. It may mean actually writing out a schedule for your day and making sure you stick to it. Some have even gone as far as to set a timer when they 'log on' to their networking site--when the timer goes off, they move on to the next task. As it did for me, disciplining yourself to use your time wisely may take some effort, but in the end, you will be glad you did---and so will your readers.


  1. Good point, Debbie. Because I manage a couple of Facebook pages for clients, I have had quite a bit of trouble blending the line between work/pure social time online. My solution, as silly as it sounds, is to set a timer - I know how much time a task should take, and what I can reasonably bill a client, so if the alarm goes off and I'm catching up with an old high school chum, I've been caught! (This, Btw, doesn't count as work. So - til next time!)

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